At Pure Sol, we’re committed to creating clean, full-spectrum sunscreen that’s safe and effective for the whole family—gentle enough for the face and strong enough for the body. As a father of four young kids, I understand how important it is to choose products you can trust. That’s why we started Pure Sol—to give families peace of mind while enjoying time outdoors.

Pure Sol isn’t just another sunscreen. It’s designed for real life—for active, modern families who want reliable, no-fuss sun protection that lets them focus on making memories, not worrying about what’s on their skin.

Our mission is simple: to make sun care clean, easy, and worry-free with products that are safe, effective, and family-friendly.

Fun Fact:

Ben and Stephanie have 4 kids, are native to Salt Lake, and love living a very active, healthy lifestyle with their kids! That is why they founded Pure Sol. With their constant time outside, they noticed a gap in the sun-care industry, there was not a brand dedicated to clean-safe- and most importantly, hassle-free sun protection, then came the idea for Pure Sol. Ben and Stephanie are on a mission to redefine sunscreen, one family at a time!